CoolReach turns the bottle into your medium and the fridge into the eye-catcher. Brands pay for the campaign; the host venue receives the fridge and service free of charge. The fridge stands where the audience already is — and the brand goes with them into everyday life.
CoolReach brings three parties together, so everyone gains value from the same moment. Brands pay for the campaign; hosts receive a free fridge and service.
Branded water bottles at selected venues — campaigns from a minimum of 3 months on 0.5 L. The brand client supplies the brand and label brief and approves venue types; CoolReach handles production, placement and operations. View campaigns.
Provides space for the fridge and enhances the experience for its guests — while CoolReach runs the operation. The host provides floor space and a power socket and agrees any written exclusions. Become a host.
We own and operate the medium: fridge, bottles, restocking and documentation throughout the campaign period. CoolReach ApS · CVR (Danish company reg. no.) 46804996 · 9000 Aalborg.
Six core terms that make CoolReach easy to understand — for brands, agencies and host venues.
At CoolReach, the medium is the branded water bottle in a designer fridge. The bottle is what the guest takes along; the fridge is the eye-catcher at the venue. Together they form a physical campaign medium — visible where the audience already spends time.
Traditional sampling often hands out the product in passing. At CoolReach, the guest chooses to take a cold bottle in a calm setting (clinic, hotel, waiting area). The context is voluntary and positive — not intrusive. Read more under product sampling.
A bottle in hand is a concrete, physical activation: the brand is visible at the venue and goes with the guest when they move on. The format is the same as other CoolReach campaigns: a minimum of 3 months on 0.5 L. See brand activation.
CoolReach sits at the intersection of out-of-home and ambient: the message appears in spaces where people wait or spend a short time — not on a billboard, but in a fridge they encounter at eye level. It is physical marketing in premium settings, not digital display.
A host venue is a clinic, a hotel or another premium venue that provides approx. 1 m² of floor space and a standard power socket. The host receives the fridge and service free of charge; CoolReach delivers, restocks and services. See how you become a host venue.
A CoolReach campaign runs on a 0.5 L bottle with your own design and, as standard, for a minimum of 3 months at the same venues. After the campaign you receive a written summary covering distribution, QR interactions and period. Read about measurement and documentation.
The bottle is designed for your brand. The fridge is CoolReach's eye-catcher. Together they catch the eye on site — and go home with the guest.
We design the bottle specifically for your campaign, so it carries your look and message — your brand alone, with no link to other causes.
The fridge is our medium at the venue — a thoroughly designed eye-catcher that draws attention and invites the guest to take a bottle.
We design and print the bottles for your campaign.
The fridge is installed at a venue frequented by your audience.
We deliver, restock and take care of the practicalities.
The guest takes a complimentary bottle, and your brand goes with them into everyday life.
Digital exposure disappears the moment the screen is switched off. A free, cold bottle is held, used and carried onwards — creating a calm, positive encounter with your brand that stays with people. It is the difference between being scrolled past and being taken home.
Every fridge is part of our fleet and monitored continuously. We can see how stock levels develop at each venue and plan restocking well in advance — rather than waiting for someone to notice it is empty.
Traditional sampling is often about handing out the product in passing. CoolReach is a physical campaign medium: your brand appears on complimentary water bottles in designer fridges, and guests take the bottle themselves in a calm setting. Campaigns run for a minimum of 3 months on 0.5 L as standard. See also product sampling.
The brand client pays for the campaign. The host venue receives the fridge and service free of charge. CoolReach handles delivery, restocking and operations. The guest receives a cold, complimentary bottle of water. Read more as a brand client or host.
At selected host venues — typically clinics, GP surgeries, dental practices, hotels, receptions, lounges and waiting areas. We agree venue types with the brand client based on the target audience. The network is primarily in Aalborg/North Jutland; the rest of Denmark by arrangement. We do not publish specific addresses here.
We plan restocking so the fridge never stands empty. See also the “We keep watch” section on this page — and measurement and documentation.
CoolReach ApS, CVR (Danish company reg. no.) 46804996, 9000 Aalborg, Denmark. Telephone +45 43 16 83 93 · kontakt@coolreach.dk.
Brands and agencies: book a campaign meeting or read campaigns for brands. Clinics, hotels and others: become a host venue or write to us via contact.
Last updated · Editor: CoolReach ApS. Questions about the content are welcome at kontakt@coolreach.dk.
CoolReach is a fundraising partner for Børns Vilkår (a Danish children's rights charity). We make a fixed contribution per bottle produced to Børns Vilkår's work for children in Denmark.
Book a campaign meeting or become a host venue — we will help you take the next step. CoolReach ApS · CVR (Danish company reg. no.) 46804996 · 9000 Aalborg · +45 43 16 83 93.
