With CoolReach, your brand reaches all the way to your audience — on a bottle of water they actually want to take. We place branded water bottles in designer fridges at clinics, hotels and other premium venues where people wait, relax or take a break. It is physical marketing that gets used — not scrolled past.
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The principle is simple: you pay for the campaign, and the host venue receives the fridge and service free of charge. That makes it easy for good venues to say yes — and gives your brand a natural place where guests have time and calm. Digital exposure disappears when the screen is switched off. A bottle does not.
Imagine a health brand. Its audience is already sitting in the waiting room. A CoolReach fridge at the clinic gives patients a cold, complimentary bottle carrying the brand — at precisely the moment when health is top of mind. The bottle goes home with them, and the message stays.
All campaigns run, as standard, for a minimum of 3 months on our 0.5 L bottle. This gives your brand time to be seen and used repeatedly at the same venues — and provides a solid basis for documentation. Together we find the venue profile and duration that suit your objectives.
Campaigns from a minimum of 3 months.
Examples of campaign designs
We tailor the bottle design entirely to your brand and message — from colours and logo to QR code and call to action. An aseptic carton that stands out and gets taken along.
Three angles on the same medium — choose the one that matches your objectives, or combine them in a single campaign.
Put your product or message into your audience's hands in calm, premium settings.
Read moreTurn the bottle and the fridge into a brand surface that is seen, held and remembered.
Read moreDistribution, QR interactions and period — documented using a transparent method.
Read moreProduct sampling works best when the recipient has the time to notice the product. At CoolReach, your audience encounters your brand on a cold 0.5 L water bottle in a designer fridge — at clinics, hotels and other premium venues where guests are already spending time. They take the bottle themselves; there is no interruption at the door.
Launching a new product or message, when you want to reach a new audience in a credible context, or when you want to build preference through repeated, physical visibility — rather than a single one-off handout.
Too short a period; the wrong context for the audience; no plan for what you want documented afterwards. See measurement and documentation.
We design the label together with you and handle production, placement and restocking throughout the period. See also how the concept works.
Physical marketing that gets used: your brand on a bottle that the guest chooses to take in a calm setting. The bottle and the designer fridge together form the brand surface — visible at the venue and in hand as the guest moves on.
The format is the same: a minimum of 3 months on 0.5 L. It suits brands that want to build awareness and preference through a concrete, physical experience — without interrupting.
A QR code on the label is optional. CoolReach measures traffic; you decide the destination (landing page, film or offer). The traffic can also be measured in your own tools.
We describe the method — not inflated figures. We document what actually happens during the campaign period.
We do not promise benchmarks, CPM or reach until the figures are documented. Optional digital tracking (e.g. QR) can be agreed; CoolReach measures traffic, and you decide the destination.
You receive a written summary covering distribution, QR interactions and period.
CoolReach is a fundraising partner for Børns Vilkår (a Danish children's rights charity). We make a fixed contribution per bottle produced to Børns Vilkår's work for children in Denmark. When you run a campaign with us, your brand thereby also becomes part of a concrete social contribution. Read about the good cause.
A CoolReach campaign is a physical campaign medium: your brand on 0.5 L water bottles in designer fridges at host venues where your audience already spends time. Here are the key terms in one place.
| Medium | Branded 0.5 L water bottle in a designer CoolReach fridge |
|---|---|
| Duration | Minimum 3 months at the same venues |
| Placement | Clinics, GP surgeries, dental practices, hotels, receptions, lounges and waiting areas — venue types are matched to your audience |
| Geography | Primarily Aalborg/North Jutland; the rest of Denmark by arrangement |
| Design | The label is designed around your brand, message and call to action; a QR code is optional |
| Operations | CoolReach handles production, placement and restocking throughout the period |
| Documentation | Written summary covering distribution across venues, QR interactions and period — see measurement and documentation |
| Price | Depends on the number of venues and the period — book a campaign meeting for a tailored proposal |
| Good cause | Fixed contribution per bottle produced to Børns Vilkår's work for children in Denmark — read about the good cause |
A campaign runs for a minimum of 3 months as standard. This gives your brand repeated visibility at the same venues and a better basis for documentation.
As standard, campaigns run on our 0.5 L bottle with a label designed for your brand.
In designer fridges at selected host venues such as clinics, hotels and other premium settings. We agree venue types with you based on your audience.
Among other things, we document distribution across venues, QR interactions and period. See the section on measurement and documentation.
We make a fixed contribution per bottle produced to Børns Vilkår's work for children in Denmark. Your campaign thereby contributes directly to that work.
We agree the timeline from agreement to go-live together.
We design the label based on your marketing wishes and CTA. We send file requirements when the campaign is set up.
Yes to venue types: we agree types (clinic, hotel, lounge, etc.) with your audience in mind. Geographically, the network is primarily in Aalborg/North Jutland; the rest of Denmark by arrangement.
The period is secondary; the quantity produced is primary. As a rule, the venues are not moved — the relationship typically continues with new campaigns.
The price depends on the number of venues and the period. We do not publish fixed prices here — book a campaign meeting, and we will prepare a tailored proposal.
Are you a clinic, a hotel or another premium venue? Then you can become a host venue and receive the fridge and service free of charge. If you would first like to understand the full model, read how the concept works.
Last updated · Editor: CoolReach ApS. Questions about the content are welcome at kontakt@coolreach.dk.
We document distribution across venues, QR interactions and period. After the campaign you receive a written summary — method first, no inflated figures.
Tell us about your brand, your audience and what you would like to achieve — and we will come back with a proposal for venues and campaign set-up. Call +45 43 16 83 93 or write to kontakt@coolreach.dk.
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