CoolReach is a campaign medium. We place your branded bottles in designer fridges at clinics, hotels and premium venues — exactly where your audience already is. Guests take a cold, complimentary bottle — and your brand goes with them into their everyday lives.
See how the concept works →
From health and fitness to finance and logistics: the CoolReach bottle carries the brand out into the world — in precisely the context you choose.
Instead of a screen or a banner, your medium is a bottle carrying your brand — which the guest takes out into the world. The designer fridge is the eye-catcher that draws attention at the venue and invites guests to take a bottle. Physical, positive and hard to overlook.
The guest takes a cold, complimentary bottle — your brand is carried in hand and out of the door, together with the guest.
See the conceptA thoroughly designed fridge draws attention at the venue and invites the guest to take a bottle.
See the modelsWe choose venues frequented by your customers, so the exposure lands precisely — and in the right frame of mind.
See venue typesCoolReach brings together the party that owns the brand and the party that provides the space.
The bottle is the actual medium — it carries your brand out into the world in the guest's hand. The fridge is the eye-catcher that draws attention at the venue and invites guests to take a bottle.
A banner gets scrolled past. A cold bottle gets picked up, used and carried onwards. It is exposure that does not disappear when the customer leaves the venue.
The bottle is taken out of the venue and into everyday life. Your brand goes with the customer.
See the effectChoose venues frequented by your audience — for example, a health brand at the GP's surgery.
For brandsThe guest receives a chilled, complimentary refreshment. Your brand is encountered in calm, high-quality surroundings.
Good causeAfter the campaign you receive a consolidated report with concrete uptake per venue.
See documentationWe tailor the bottle design to your campaign.
The fridge is installed at a venue frequented by your audience.
We deliver, restock and take care of the practicalities.
Guests take a complimentary bottle — and your brand goes with them into everyday life.
From the compact cylinder fridge to the tall display fridge — we match the fridge to the space, so it looks elegant and inviting.
Compact and mobile — ideal for receptions and lounges.
Discreet height — fits beneath windows and beside seating areas.
Maximum visibility — an eye-catcher in entrances and waiting areas.
Same concept, new finish: cream, black and a warm orange accent. The new design has become the most requested among our hosts and brand clients — and is available for all three fridge models, alongside the classic blue/red design.
We tailor the bottle design entirely to your brand — from colours and logo to QR code and call to action. An aseptic carton that stands out and gets taken along.
We record uptake per venue continuously throughout the campaign period. When the campaign ends, we compile it into a single report, so you can see where and how much your brand was taken onwards. Read more about campaign measurement and documentation.
Do you have a waiting room, a reception or a lounge? A CoolReach fridge adds a chilled refreshment and a positive atmosphere — and CoolReach takes care of everything.
CoolReach is a fundraising partner for Børns Vilkår (a Danish children's rights charity) and its work to stop the neglect of children. We make a fixed contribution per bottle produced to Børns Vilkår's work for children in Denmark.
The fridge clearly states that it is CoolReach that supports Børns Vilkår.
We make a fixed contribution per bottle produced to Børns Vilkår's work for children in Denmark.
All mention of the support takes place within a framework agreed with Børns Vilkår in advance.
CoolReach is a physical campaign medium. Your brand is printed on complimentary water bottles, ready and waiting in designer fridges at clinics, hotels and other premium venues. Read more about the concept.
As a host, you provide the space. CoolReach handles delivery, restocking and servicing of the fridge. See become a host.
Typically clinics, GP surgeries, dental practices, hotels, receptions, lounges and waiting areas where guests spend a short time. Become a host venue.
A campaign runs for a minimum of 3 months on our 0.5 L bottle as standard. This provides repeated visibility and a solid basis for documentation. Read about campaigns for brands.
CoolReach is a fundraising partner for Børns Vilkår (a Danish children's rights charity) and its work to stop the neglect of children. We make a fixed contribution per bottle produced to Børns Vilkår's work for children in Denmark.
Book a no-obligation presentation, and we will show you how your brand can be placed exactly where your audience is.
